From envisioning and developing editorial and brand content strategy to hands-on copywriting for organic SEO performance, to email marketing and brand communications for customer engagement, I have published bylines driving hundreds of thousands of views, produced video content, crafted compelling TV/Radio ads and executed live event scripts.

Here are just a few of my favorite pieces & content projects.

Sports & Recreation.

Alliance of American Football launch stories.

Hiring an incredibly talented cinematographer and building a team of intuitive content professionals was one of the highwater marks for me in my career as a content director. Working together as a team to ideate, develop and refine content concepts, providing candid feedback and publishing the resulting products is how everyone’s best work came to life.

(video credit: Brett Calkins)

Aired on NFL Network. CB Will Davis feature.
By-lined companion article: Kenny Bell: Ringing in new season with new opportunity
Developed creative concept for #ICETHERICE Campaign & Hype Video– the inaugural home opener on February 23rd at Rice Eccles Stadium, a prime-time game with rain/sleet/snow.

Social Media Marketing Strategy

  • Instagram, Facebook & Twitter – Oversaw social strategy and content creation by team. 
  • YouTube – Produced team hype videos, sponsored content, influencer series and weekly show “The Mane Event” featuring our lead reporter.
  • LinkedIn – Produced account executive videos for sponsorship and ticket sales. Primary content writer for the platform, and created lead generation programs on this platform.

Email Marketing Copywriting Samples:

Lifestyle & Travel Content.

SEO Copywriting Samples:

Brand Creative Direction & Management