From envisioning and developing editorial and brand content strategy to hands-on copywriting for organic SEO performance, to email marketing and brand communications for customer engagement, I have published bylines driving hundreds of thousands of views, produced video content, developed print materials & direct mail, crafted compelling TV/Radio ads and executed live event scripts.

Here are just a few of my favorite video pieces & content projects.

Sports & Recreation.

Alliance of American Football launch stories.

Hiring an incredibly talented cinematographer and building a team of intuitive content professionals was one of the highwater marks for me in my career as an editorial director and creative video producer. Working together as a team to ideate, develop and refine content concepts for unscripted mini-documentaries, entertaining lifestyle / entertainment pieces and sponsored videos. Providing candid, collaborative feedback for edits and publishing the resulting products is how everyone’s best work came to life.

(video credit: Brett Calkins)

Aired on NFL Network. CB Will Davis feature.
By-lined companion article: Kenny Bell: Ringing in new season with new opportunity
Developed creative concept for #ICETHERICE Campaign & Hype Video– the inaugural home opener on February 23rd at Rice Eccles Stadium, a prime-time game with rain/sleet/snow.

Social Media Marketing Strategy

  • Instagram, Facebook & Twitter – Oversaw social strategy and content creation by team. 
  • YouTube – Produced team hype videos, sponsored content, influencer series and weekly show “The Mane Event” featuring our lead reporter.
  • LinkedIn – Primary content writer for the platform, and created lead generation programs on this platform. Produced account executive videos for sponsorship and ticket sales enablement, generating thousands of views each, and leading to direct revenue:

Email Marketing Copywriting Samples:

Tech & Pop Culture Content.

CPG / Wine & Spirits.

Go-to-Market campaign bringing new craft beverages to over 50 retail outlets.

Lifestyle & Travel Content.

SEO Copywriting Samples:

Brand Creative Direction & Management