From envisioning and developing editorial and brand content strategy to hands-on copywriting for organic SEO performance, to email marketing and brand communications for customer engagement, I have published bylines driving hundreds of thousands of views, produced video content, crafted compelling TV/Radio ads and executed live event scripts.
Here are just a few of my favorite pieces & content projects.
Sports & Recreation.
Alliance of American Football launch stories.
Hiring an incredibly talented cinematographer and building a team of intuitive content professionals was one of the highwater marks for me in my career as a content director. Working together as a team to ideate, develop and refine content concepts, providing candid feedback and publishing the resulting products is how everyone’s best work came to life.
(video credit: Brett Calkins)
- Team off to a hot start with first meetings & practices
- Recap: Season Ticket Holder & VIP Appreciation Events during Mini-Camp
- Salt Lake Stallions set to kickoff at Rice-Eccles Stadium in Spring 2019
Social Media Marketing Strategy
- Instagram, Facebook & Twitter – Oversaw social strategy and content creation by team.
- YouTube – Produced team hype videos, sponsored content, influencer series and weekly show “The Mane Event” featuring our lead reporter.
- LinkedIn – Produced account executive videos for sponsorship and ticket sales. Primary content writer for the platform, and created lead generation programs on this platform.
Email Marketing Copywriting Samples:
- March 28th Home Game (30% open rate)
- March 25th Events & Offers (33.5% open rate)
- March 23rd Watch Party (39% open rate)
- University of Utah Season Ticket holders (68.3% open rate) •
- March 9th Watch Party (51.9% open rate)
Lifestyle & Travel Content.
- Pineapple Cider Brands You Need to Try This Summer (HardCiderReviews.com)
- CasePro: The Only Cider & Wine Luggage You’ll Ever Need (HardCiderReviews.com)
- An Unexpected Destination: Moab, Utah (Alister & Paine)
- Why I am Getting Addicted to Scuba Diving in Hawaii (Go Visit Hawaii)
- A Private Chartered Dive Boat Day in Kauai (Go Visit Hawaii)
- Scuba Diving with Extended Horizons in Maui (Go Visit Hawaii)
- Skiing.About.com / Powder Magazine Writer & Editor from 2000-2003
SEO Copywriting Samples:
Brand Creative Direction & Management