Experiential Events Strategy & Production:
From overseeing professional football game production for over 10,000 in stadium fans to producing black-tie awards programs, managing talent & entertainment, tradeshows & sponsored activations, to hosting wine tastings and VIP luncheons for prospective sponsors and customers –
my approach to designing live events is always focused on the business objective at hand, creatively managing lean event budgets while ensuring optimal attendee experiences.
Marketing Conference Programming & Production
In my career, I have programmed over 150 B2B digital marketing conference sessions, sourced top-notch speakers, coordinated panels and directed presentation content, personally moderating and speaking in over 100 sessions with audiences of 250 to 1000+ attendees.
Logistics and live direction experience includes managing the details of keynote stage set design and balancing production process, budgets, script writing, show calling duties, post-event marketing and analysis.
- Booked featured speakers, including executives from CBS, Coca-Cola, Comedy Channel, BET Networks, HGTV, NY Times and others for multiple events.
- Chair of Search Engine Watch LIVE! U.S. roadshow and Search Engine Strategies: Travel Edition, led conference agenda and program development.
- Developed content themes and produced session topics for Search Marketing Expo and Search Engine Strategies events in the US and UK.
- Created and managed successful awards programs and events, including building the Search Engine Land Awards from the ground up, and executing the Stackie Awards at the MarTech Conference.