Over the course of my career, I’ve had the good fortune of building excellent relationships with Olympians, NFL MVPs and Super Bowl champions, entertainment personalities & reality TV contestants, technology and marketing leaders, local and national media influencers to generate brand awareness and drive revenue through creative marketing campaigns.
These relationships led to convincing these influential personalities to participate in game-day festivities and halftime entertainment including locally recognized celebrities and former NFL stars including Scott Mitchell, Jason Buck, Coach Ron McBride, just to name a few.
Ceremonial events such as the National Anthem featured performances by former Voice contestants, game ball deliveries by NFL MVP Hines Ward and local female football phenom, Sam Gordon, who had a starring role in the NFL 100 Super Bowl commercial and brought her Utah Girls Tackle Football squad to show off their skills at halftime to roaring crowd.
(Side note: the 2020 NFL Pro Bowl later ‘borrowed’ this idea from us with great success.)
Not only did I convince Instagram influencer @RenaeCowley (50K+ followers) to charge on to the field to lead the team out of the tunnel, she always reined in our headstrong official team mascot Stryker ‘the Stallion’, participating in halftime entertainment including the popular “Stallions Stampede” where fans got to race the rodeo winning duo in a 40 yard dash.
In addition, family friendly pricing for seats above “Stryker’s Stable” offered a fun and affordable way to watch the action.