CORE SKILLSETS:

  • Brand Marketing & Content Development – editorial, video, photo, social media strategy, email copywriting, brand creative direction and messaging for B2C / B2B communications and sales enablement.
  • Event Production
  • PR & Media Relations
  • Influencer Relations
  • SEO & SEM
  • Competitive Intelligence
  • Customer Insights
  • Data Analysis
  • Project Management
  • Presentation Design & Public Speaking Experience
  • Written Communications

TECHNOLOGY PLATFORMS & MARKETING SOFTWARE:

  • Google Analytics
  • Google Suite – Sheets, Slides, Docs.
  • Microsoft Suite – Excel, PowerPoint, Word.
  • Marketo
  • Mailchimp
  • Klaviyo
  • WordPress / Content Management Systems
  • Creative Design – Canva, Adobe Photoshop (intermediate)
  • Gleam.io
  • Google Search Console
  • SEMRush
  • Moz
  • SearchMetrics
  • AHrefs
  • ASANA
  • Basecamp
  • Wrike

EDUCATION & CERTIFICATIONS:

University of Massachusetts-Amherst
Bachelors of Business Administration – Cum Laude
Major: Marketing
Minor: Economics

Certified Associate Project Manager / Project Management Professional (PMP) – Pending course completion & exam.

Certified Mixologist
Certified Cider Professional – Level I

Contact me for a PDF version of my resume for open marketing, content & experiential event focused roles.