CORE SKILLSETS:
- Brand Marketing & Content Development – editorial, video, photo, social media strategy, email copywriting, brand creative direction and messaging for B2C / B2B communications and sales enablement.
- Event Production
- PR & Media Relations
- Influencer Relations
- SEO & SEM
- Competitive Intelligence
- Customer Insights
- Data Analysis
- Project Management
- Presentation Design & Public Speaking Experience
- Written Communications
TECHNOLOGY PLATFORMS & MARKETING SOFTWARE:
- Google Analytics
- Google Suite – Sheets, Slides, Docs.
- Microsoft Suite – Excel, PowerPoint, Word.
- Marketo
- Mailchimp
- Klaviyo
- WordPress / Content Management Systems
- Creative Design – Canva, Adobe Photoshop (intermediate)
- Gleam.io
- Google Search Console
- SEMRush
- Moz
- SearchMetrics
- AHrefs
- ASANA
- Basecamp
- Wrike
EDUCATION & CERTIFICATIONS:
University of Massachusetts-AmherstBachelors of Business Administration – Cum Laude
Major: Marketing
Minor: Economics
Certified Associate Project Manager (CAPM) / Project Management Professional (PMP)
Certified Mixologist
Certified Cider Professional – Level I
Contact me for a PDF version of my resume for open marketing, content & experiential event focused roles.